01
Published thinking
A newsletter, LinkedIn articles, or blog posts about pipeline, attribution, or demand gen strategy.
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Guide
How to find CMOs at Series B SaaS companies who write about demand generation
Series B SaaS CMOs are in a specific and high-leverage moment: they have budget, a team to grow, and a stack they are actively refining. The ones worth reaching are not hard to find, they just leave their thinking in public.
A CMO who writes about demand generation, publishes attribution teardowns, or speaks at marketing conferences is signaling something real. Their writing tells you exactly what they care about and where they have gaps.
Signals
What to look for
02
Conference appearances
Speaking slots at B2B marketing events like MQLs, demand gen summits, or SaaStr.
03
Stack commentary
Public opinions on marketing tools, category consolidation, or experiments they have run.
04
Company stage fit
At a company with 50 to 300 employees that has raised a Series B in the past 24 months.
With WhoEngine
How WhoEngine helps
WhoEngine reads the public writing, event appearances, and company context of marketing leaders to surface the CMOs whose stated priorities match what you sell, ranked by signal quality.
Keep reading
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