01
Public advisory track record
Named past clients, case studies, or testimonials visible in public.
Guide
Fractional executives advertise themselves in public, but they are buried in a sea of titles. The ones worth adding to your advisory board or engaging as fractional leaders have a verifiable track record and a genuine point of view on the work.

Their writing, speaking, and visible client work tell you more than a resume. A fractional CMO who publishes about pipeline strategy and has a list of recognizable past clients is a fundamentally different hire from someone who simply lists the title.
Signals
01
Named past clients, case studies, or testimonials visible in public.
02
Writing, podcasts, or talks that demonstrate real command of the function.
03
Public signals that they are taking on new engagements.
04
A pattern of working with early to mid stage companies in your sector.
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