01
Property age signal
Homes built more than 15 years ago have statistically predictable maintenance needs in HVAC, roofing, and plumbing. Property records are often public.
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B2C industry
Find the homeowners who need your service before they search online.
Most home service leads go to whoever wins a Google auction. WhoEngine finds the homeowners in your service area who are publicly signaling a need, before they type a query and before you have to bid against three competitors.
Who you will find
The people worth a conversation.
- Homeowners in your service area whose property age and public signals suggest aging HVAC, roofing, or plumbing systems
- Recent movers in your area who are publicly settling in and establishing service relationships with new providers
- Homeowners who have publicly posted about energy bills or utility costs, the clearest early signal for a solar conversation
- Property owners managing multiple units with recurring and predictable maintenance needs
Signals
Signals WhoEngine reads
02
New mover
A recent home purchase is the highest-intent signal for establishing new service relationships: the new owner is actively vetting providers for every category.
03
Weather event
A local storm event creates an immediate surge in roofing and water damage needs. Homeowners post publicly about damage before they call anyone.
04
Energy cost commentary
A homeowner posting about a high utility bill or rising energy costs is in the consideration phase for HVAC replacement or solar installation.
With WhoEngine
How WhoEngine helps
WhoEngine reads property signals, life events, and public writing to surface the homeowners in your area most likely to need your service in the next 30 to 90 days, so you can reach them before they start searching.
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