01
Home purchase
A new home purchase is the single most reliable trigger for a homeowners and umbrella insurance review, and it is often announced publicly.
← All industries
B2C industry
Find the buyers at the exact moment a life event creates an insurance need.
Every major insurance decision is preceded by a life event. WhoEngine reads those events in public, so you can reach the right person before they search a comparison site or call a captive agent.
Who you will find
The people worth a conversation.
- New homeowners in your area who recently closed on a property and need to place coverage
- Business owners who have recently hired their first employees, triggering a commercial and group benefits need
- New parents who have publicly discussed life insurance and financial planning for their family
- High net worth individuals whose public profile suggests underinsured assets in your coverage area
Signals
Signals WhoEngine reads
02
Business milestone
A new business formation, first employee hire, or funding event creates immediate commercial insurance and group benefits needs.
03
Family formation
Marriage, a new child, or a dependent aging onto or off of a plan are the most consistent life insurance and health coverage triggers.
04
Asset acquisition
Public signals of a new boat, vehicle, vacation property, or art collection indicate a high net worth individual with an underinsured asset.
With WhoEngine
How WhoEngine helps
WhoEngine reads the public life events that reliably precede insurance decisions, from home purchases to business milestones to family formation, to surface the buyers who need to hear from you now.
Keep exploring
More industries
Try a search for your industry.
We prefilled a sample search tailored to insurance agencies. Run it to see a ranked preview, with the reason each person fits.
Free accounts include 1 real search. No credit card to try.