01
Life event trigger
Engagement, a new child, a job change, or a relocation reliably precede a mortgage application by 30 to 90 days.
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B2C industry
Find the borrowers who are about to need a lender.
The best mortgage prospects are not yet in any database. They are saving for a down payment, posting about homeownership, or sitting on an adjustable rate loan. WhoEngine finds them at the moment their decision is forming.
Who you will find
The people worth a conversation.
- First-time buyers publicly researching the home buying process in your lending geography
- Homeowners who locked in rates above 6 percent during 2022 and 2023 who are now eligible to refinance at a lower rate
- Move-up buyers signaling a growing family, a new job, or a relocation that will require a larger home
- Real estate investors in your market evaluating financing options for their next acquisition
Signals
Signals WhoEngine reads
02
Homeownership research
Public posts about down payments, preapproval, mortgage rates, or first time buyer programs signal a buyer who is actively preparing to apply.
03
Income upgrade signal
A promotion, a new executive role, or a business milestone that improves income signals a borrower who now qualifies for a larger loan.
04
Rental commentary
Someone publicly discussing rent increases, lease expirations, or the build versus buy decision is in the early stages of moving toward ownership.
With WhoEngine
How WhoEngine helps
WhoEngine identifies the buyers and refi candidates who are actively in the consideration phase using life event signals, financial capacity indicators, and homeownership research behavior, before they submit their first application.
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