01
Family expansion
A new baby, an adopted pet, or a mention of needing more space reliably precedes a vehicle upgrade or a second car purchase within 60 to 90 days.
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B2C industry
Find the buyers before they walk into a competitor's showroom.
The best dealership prospects are in a life transition: a new job, a new baby, a move to the suburbs, or a growing commute. WhoEngine finds those buyers at the moment the decision is forming, before they start comparing inventory.
Who you will find
The people worth a conversation.
- Young professionals in your area approaching their first major vehicle purchase after a career milestone
- Families who have recently announced a new child or a household expansion that makes their current vehicle impractical
- Commuters who have publicly discussed rising fuel costs, a long commute, or interest in an electric vehicle
- Business owners evaluating a vehicle purchase that qualifies for commercial use or tax treatment
Signals
Signals WhoEngine reads
02
Career milestone
A new job, a promotion, or a relocation often triggers a vehicle purchase, both from the income change and the change in commute.
03
EV consideration
Public posts about fuel costs, charging infrastructure, or a specific electric vehicle model indicate a buyer who is actively evaluating an EV purchase.
04
Current vehicle commentary
Someone publicly discussing repairs, high mileage, or frustration with their current car is approaching a replacement decision.
With WhoEngine
How WhoEngine helps
WhoEngine reads the life stage and lifestyle signals that predict a vehicle purchase, so you can reach buyers in your market before they walk in cold or start a search that ends at a competitor.
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