01
Career pivot signal
Someone publicly discussing a career change, an industry transition, or a desire to develop new skills is in the early consideration phase for an educational program.
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B2C industry
Find prospective students at the moment they are deciding to go back.
Enrollment decisions are made during life transitions: a career plateau, a job loss, a desire to change industries, or a skill gap that is holding someone back. WhoEngine finds the candidates in those moments, before they submit an application elsewhere.
Who you will find
The people worth a conversation.
- Working professionals publicly discussing career advancement, credential gaps, or the next step in their field
- Individuals who have recently experienced a job loss or a career change that has motivated a reskilling decision
- Young adults in your geography who are publicly researching specific programs or career paths that align with your offerings
- Military veterans transitioning to civilian careers whose background aligns with programs you offer
Signals
Signals WhoEngine reads
02
Credential discussion
Individuals writing about certifications, degrees, or professional credentials in their field are actively researching their options.
03
Job transition
A recent layoff, a voluntary departure, or a role change often prompts a reassessment of skills and an openness to returning to education.
04
Program research
Someone publicly asking about a specific program, asking for recommendations, or sharing that they are comparing options is in the active evaluation phase.
With WhoEngine
How WhoEngine helps
WhoEngine surfaces the prospective students who are actively in the consideration phase, researching programs, navigating career transitions, or building toward a decision, so your admissions team can reach them before they apply to a competing institution.
Keep exploring
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